Direct sales, or selling products directly to consumers outside of a retail environment, can be a viable way to start a home-based business. The larger category of direct sales includes network marketing, multi-level marketing (MLM), one-on-one sales, and the party model, and many businesses use a combination of them. Success in direct sales comes from the same things that make any other business a success; know your market, find them, deliver a message that appeals to them, and service them well. No matter which direct sales model you choose, there are some basic tips you can follow to achieve success.
1) Get social with social Media-Social media initially began as a great way to stay in touch with old friends, but in recent years, social media has become an effective marketing and sales tool for businesses looking to engage in direct sales. When starting a direct sales business, people usually turn to their close networks, like friends and family, to get off the ground. It can be a great way to begin your business, but it’s not sustainable. With social media, you can expand to a greater market. Social media can help you create business pages, post high-quality photos and updates, collect feedback from customers, and more importantly, build a community. Additionally, social media enables businesses to keep in close contact with members of their sales teams. Best direct selling company use this social media tool to make people aware about their business and company.
2) Determine the best buyers for your products and services- Further, in direct sales, there is a tendency to focus on targeting people who want to make money, and that’s not bad, but you’re better off focusing on people who want to make money AND would like your products and services. People aren’t going to be successful selling something they can’t get behind. Further, retail sales are a part of how money is made, but you can’t sell products to people who don’t want or need them. In fact, many people who start a business in direct sales were customers first, and they liked the products so much they decided to sell them.
3) Differentiate Yourself- Why should people buy from you rather than that other rep who lives next door? You need to differentiate yourself to stand out from the thousands of other people who are working with the same company. A great way to do this is to tell your personal story since nobody else is you or has your exact story. You are the biggest differentiator there is out there, and if people resonate with you and your story then they're more likely to want to buy from you. It's also something that another sales rep can't replicate. Other ways to set yourself apart are offering a higher level of service or a loyalty program, or to customize what you offer. The distributors of top mlm companies in India tend to follow this practice. You can also develop your own website and marketing tools if allowed by your company, to help showcase your personal style and set you apart from the others. You can also offer an email newsletter with tips and helpful hints.